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Westchester's Prettiest Bakery Makes Stellar Cakes
Westchester Magazine (blog)
“I've had this hobby for about five years,” says Scalamogna, who started baking from home for fun. “I was always good with crafts and I'm a self-taught cake decorator. I started baking for friends, and [demand] got a little out of hand, so I decided to ...

Los Angeles Times

YouTube star Lauren Riihimaki, a.k.a. LaurDIY, continues on bid to ...
Los Angeles Times
Canadian crafter Lauren Riihimaki has big aspirations to build an empire, and a new round of product launches over the next few months she's calling the ...

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WWD

YouTuber LaurDIY Continues on Bid to Be the Millennial Martha Stewart
WWD
Distribution varies by product, but among the retail partners linked with some of the launches are Joann Fabric and Crafts, Michaels, Target, Hobby Lobby and Walmart Canada. “I've really been trying to build a brand,” Riihimaki said. “I want this to be ...

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